The Absolute Most Critical Component of Business Profitability is Having the Right Pricing Strategy in Place.
This is true across all industries and sectors.
Digital marketing alone cannot supercharge a business who’s pricing and value is not in-line with market expectations. Without the right pricing strategy and promotional offers your revenue and profits can become stagnate. Revenue and pricing needs are unique to each company and are dictated by the sales cycle and long-term customer value delivered with each sale.
This is where we come in.
Our extensive experience in revenue management helps you focus on the total customer value cycle and ensures that your company is capturing the right mix of business through the right channels at the right price at the right time.
Industries We Work In:
We work with both local and global B2C and B2B clients to maximize their revenue potential and increase profitability.
- Health and Medical
- Retail - online & storefront
- Hospitality & Travel
- Apps, Software & Web-Based Services
- Web publishers & bloggers
Market Positioning & Comp Analysis
This is the first step in optimizing your company’s revenue. We complete market analysis to determine if your products and services offered are priced and positioned correctly within the market. This analysis is done at the product segment level. Our goal is to ensure that you are positioned and competing on things beyond just your online reviews. Your product upsells and add-ons, as well as your support and service levels all need to be considered when finalizing your pricing and positioning against the competition.
Supporting products and services vault companies to new level of profitability. This is where product segmentation comes in. Multiple levels of your product or service opens your share of the market.
We evaluate if your company has optimized product segmentation. It needs to be in-line with both the product / service profile of your company and it’s demand within the market. In high demand markets, we ensure that your company has the right percentage of low and higher rated product segments to help you increase market share and significantly increase profitability.
Digital Channel Strategy
Utilizing our markets knowledge and demand measure tools, we determine if the system delivery of your company’s products and services is correct. We will then work with the marketing team to revamp your digital strategy to ensure optimal delivery from all your revenue channels, and introduce you to new channels.
We always keep in-mind the short-term business and cash flow needs of the company which sometimes may dictate accepting business from a relatively high cost channel. The goal of long-term profitability is achieved through a sustainable channel mix.